European Lotteries Congress & Trade Show
14 September – 17 September 2025
Bern, Switzerland
Go beyond a vanilla player experience
Engaging and entertaining players is crucial for a lottery company's success. A dynamic experience keeps players returning, driving ticket sales and supporting sustained growth.
We at Playbook Labs are experts in keeping players excited.
Trusted by
Is your player experience keeping your audience on the edge of their seats?
We create experiences that draw players back, like a favorite TV show that they can’t stop talking about.
With over a decade of experience and delivering more than 500 successful projects, we are able to create comprehensive offerings, whether it's about digital or retail channels, number games, instants or sports betting products.
Solutions
Player acquisition
We help brands attract new players by enhancing their positioning, creating targeted 360-degree campaigns to build new customer habits, and driving organic traffic to landing pages. Our services also include optimizing performance campaigns and improving conversion rates to maximize player acquisition and engagement.
Increasing basket value
We help increase basket value by optimizing user journeys to encourage upselling and cross-selling, and by implementing strategies like product bundling and gamification. Our services include auditing user flows, identifying conversion barriers, and creating actionable plans to drive higher purchase value through incentives and loyalty programs.
Increasing player frequency
We help increase player frequency by designing user activation strategies with regular bonuses, exclusive content, and targeted reminders. Our services also include crafting personalized promotions, loyalty programs, and incentives to keep players consistently engaged in lottery draws, instant games, and sports betting.
Enhancing digital player experience
We enhance the digital player experience by optimizing user journeys, improving website/app usability, and delivering personalized, intuitive interactions. Our services include refining CRM strategies, player messaging, and ensuring seamless navigation, responsive support, and smooth payment options for a frictionless and engaging experience.
Enhancing retail player experience
We enhance the retail player experience by integrating digital tools like kiosks, mobile apps, and self-service ticket checkers for a more interactive and convenient purchasing process. Our services also include implementing digital loyalty programs, seamless digital-analog journey mapping, and offering features like QR code scanning to streamline and speed up in-store interactions.
Community building
We build strong player communities by fostering connections through social media, online forums, and interactive events, promoting shared experiences and a sense of belonging. Our services include aligning CSR objectives with player engagement, enhancing loyalty initiatives, and offering exclusive content and opportunities for members to engage and celebrate together.
Compliance and verification
We ensure regulatory compliance and player identity verification by adhering to legal standards and implementing robust verification processes. Our services include promoting responsible gaming through tools like self-exclusion, spending limits, and player behavior monitoring, while also conducting age verification and anti-money laundering checks to maintain a fair and secure environment.
Security and operations
We ensure reliable, seamless operations and a safe player experience by conducting security audits, implementing scalable cloud technologies, and maintaining system stability. Our services include real-time monitoring, disaster recovery solutions, and securing network communications to protect against breaches and ensure consistent, uninterrupted platform performance.
Vendor B2B collaborations
Vendor B2B collaborations involve partnering with other industry vendors to leverage each other's strengths, focusing on providing a player-centric experience. By sharing expertise in player engagement, data analytics, and user experience design, these collaborations aim to create comprehensive solutions that enhance overall service offerings and improve player satisfaction across platforms.
Case studies
Customer stories
Gergely Koppány
Lottery Industry Expert, Former Director of Strategy and Game Development at Szerencsejáték Zrt.
The team successfully completed strategic lottery and sportsbetting projects that significantly impacted our operations and growth. Their multi-industry expertise and precise execution made the difference.
Guido Bierbaum
Project Director International Lottery Systems at Scientific Games
They’re always fast and adaptable, both when we need a solution description and pricing and when we’ve had scope or deadline changes. Their team is always accommodating in finding a solution.
Christopher Shaban
Managing Director, iLottery
Collaborating with the Mito team was a great experience. They are professional, responsive, and easy to work with, making the entire process smooth and efficient. We appreciated the commitment from Mito to work with our team at Aristocrat to deliver a high-quality solution in support of our customer in Hungary - Szerencsejáték Zrt.