Adopt. Adapt. Succeed.
Proven ideas from other industries. Built for lottery.
We combine 15 years of lottery experience with Mito Group’s expertise across industries to help lotteries reach new adult audiences, engage existing players and improve experiences across digital and retail channels.
Trusted by
-1.png)
Meet us at the World Lottery Summit 2026
9-12 November 2026, Sydney, Australia
Let’s talk about your lottery’s next challenge and explore what’s possible with lottery expertise and ideas from other industries. Find us at booth 28.
Lottery expertise. A broader perspective.
Players’ expectations are shaped by the services they use every day. The convenience of banking, the relevance of retail and the simplicity of booking a flight all influence what they expect from lottery.
Playbook Labs by Mito Group brings together hands-on lottery experience and expertise from banking, telecommunications, retail, pharma, aviation, and media & entertainment.
Adopt. Identify approaches that have proved their value in other industries.
Adapt. Shape them around your players, business priorities, technology and regulatory environment.
Succeed. Turn them into practical improvements, from the first assessment through design and implementation to ongoing optimization.
Every interaction shapes how players experience your lottery, from discovering a game and making their first purchase to choosing to return. Understanding these connected moments across retail and digital helps reveal where simpler journeys, more relevant communication and better support can make a difference.
Where could your player journey work better? Explore nine areas where we can help you identify priorities and deliver practical improvements, with responsible gaming principles built into the approach.
Case studies
Customer stories
Gergely Koppány
Lottery Industry Expert, Former Director of Strategy and Game Development at Szerencsejáték Zrt.
The team successfully completed strategic lottery and sportsbetting projects that significantly impacted our operations and growth. Their multi-industry expertise and precise execution made the difference.
Guido Bierbaum
Project Director International Lottery Systems at Scientific Games.
They're always fast and adaptable, both when we need a solution description and pricing and when we've had scope or deadline changes. Their team is always accommodating in finding a solution.
Christopher Shaban
Managing Director, iLottery
Collaborating with the Mito team was a great experience. They are professional, responsive, and easy to work with, making the entire process smooth and efficient. We appreciated the commitment from Mito to work with our team at Aristocrat to deliver a high-quality solution in support of our customer in Hungary - Szerencsejáték Zrt.
What would you like to improve?
Whether you have a specific challenge or are still deciding where to start, let’s explore what would make a difference for your lottery. From understanding the problem to putting a solution into practice, we can help you take the next step. Tell us about your challenge!